Last Updated: May 6, 2015
1. WHAT INFORMATION DO WE COLLECT?
(a)Information You Provide To Us
The Company may ask you to provide it with certain categories of information, including personal information that could reasonably be used to identify you personally (collectively, "Personal Information"). For greater clarity, Personal Information includes information such as your name, e-mail address, and mobile number. We may collect this information through various forms and in various places through the Services, including account registration forms, contact forms or when you otherwise interact with us. When you sign up to use the Services, you create a user profile. The current data fields which you are required to complete in order to access the Services include, minimally, your e-mail, password, name, mobile phone number, zip code, and credit card number, expiration date, security code, or other digital payment accounts. If you choose to upload a photo when registering for our Services, the photo may be viewable by us and by the drivers who are picking you up so that they are able to verify your identity. You may remove or update the photo at any time by logging into your account.
(b) Information We Collect As You Access And Use Our Services
In addition to any Personal Information or other information that you choose to submit to us, we and our third party service providers may use technologies that automatically or passively collect certain additional information, including the following:
Usage Information. We may collect information concerning your access and use of the Services ("Usage Information"), such as the browser that you are using, the URL that referred you to our Services, traffic data, logs and other communication data, the time of day, areas within our Services that you visit, and the resources that you access and use on or through the Services. Usage Information may be non-identifying or may be associated with you. We may use Usage Information for a variety of purposes, including for the improvement or enhancement of the services.
Tracking Information. In addition, tracking information is collected as you navigate through our Services, including, but not limited to geographic areas and locations. If you are traveling in a vehicle requested via our Services, the driver's mobile phone will send your GPS coordinates, during the ride, to our servers. We collect this information for various purposes - including to determine the charge or estimated charge for the transportation or other service you requested via our Services, to provide you with support, to send you promotions and offers, to enhance our Services, and for our internal business purposes. We may also have features that allow you to share this information with other people (such as your family, friends or colleagues) if you choose.
Device Information. We collect your IP address or other unique identifier ("Device Identifier") for your computer, mobile or other device used to access the Services (any, a "Device"). A Device Identifier is a number or similar identifier that is assigned automatically to your Device used to access the Services, and which allows the computer system of the Company to identify your Device. The International Mobile Equipment Identity or the Mobile Equipment ID number of your mobile device can, for example, serve as a Device Identifier. Whenever we associate Usage Information or a Device Identifier with your Personal Information, we will treat it as Personal Information.
Stored Information and Files. The App also may access metadata and other information associated with other files stored on your device. This may include, for example, photographs, audio and video clips, personal contacts and address book information.
(c) Information Third Parties Provide About You
(d) Information You Provide About A Third Party If you choose to use our referral service to tell a friend about our Services or an employment or service position, we may ask you for your friend's name and email address. We will automatically send your friend a one-time email inviting him/her to visit the Services. We store this information for the sole purpose of sending this one-time email and tracking the success of our referral program, and do not use this information for any other marketing purpose unless we obtain consent from that person or we explicitly say otherwise. Please be aware that when you use any send-to-a-friend functionality through our Services, your e-mail address and name may be included in the communication sent to your friend.
(e) Information Collected by Mobile Applications
Mobile Device Information. Our Services can be provided through an application on your mobile, tablet computer or similar Device ("Mobile Application"). When you use any of our Mobile Applications, the Mobile Application may automatically collect and store all or part of the following information from your Device, including your preferred language, your phone number or another unique Device Identifier assigned to your mobile device, certain information that is connected to your Device (the IP address, manufacturer, model and operating system of your mobile device and the type of mobile internet browsers you are using), your geolocation, information about how you interact with the Mobile Application and/or any of our web sites to which the Mobile Application links (such as how many times you use a specific part of the Mobile Application over a given time period, the amount of time you spend using the Mobile Application, how often you use the Mobile Application, actions you take in the Mobile Application and how you engage with the Mobile Application), information to allow us to personalize the services and content available through the Mobile Application ("Mobile Device Information").
The Company may associate your unique mobile Device Identifier or Usage Information with any Personal Information you provide, but we will treat the combined information as Personal Information.
(g) Information Permissible for Collection Through Specific Technologies
Several technologies are or may be used for automatic information collection, including: Cookies. A cookie is a data file placed on your Device when it is used to access the Services. A Flash cookie is a data file placed on a Device via the Adobe Flash plug-in that may be built-in to or downloaded by you to your Device. Cookies and Flash Cookies may be used for many purposes, including, without limitation, remembering you and your preferences and tracking your visits to our web pages. Cookies work by assigning a number to the user that has no meaning outside of the assigning website.
Web Beacons. The web beacons are tiny graphic images or other web programming code with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. Web beacons (also known as clear gifs, pixel tags, single-pixel gifs or 1x1 GIFs) may be included in our web and mobile pages and messages. In contrast to cookies, which are stored in a user's Device hard drive, web beacons are embedded invisibly on Web pages. The purpose of web beacons or similar technologies is to help us better manage content on our Services by informing us what content is effective, and by helping us to count users of the Services, monitor how users navigate the Services, count how many e-mails that we send were actually opened, count how many particular articles or links were actually viewed, and for other related app statistics (for example, verifying system and server integrity and recording the popularity of certain app content). We do not tie the information gathered by web beacons to your Personal Information.
Embedded Scripts. An embedded script is programming code the purpose of which is to collect information about your interactions with the Services, such as the links you click on. This programming code is temporarily downloaded onto your Device from our web server or a third party service provider, and is deactivated or deleted when you are no longer connected with the Services.
2. HOW DO WE USE THE INFORMATION COLLECTED?
Our primary goal in collecting your Personal information or Usage Information is to provide you with an enhanced experience when using the Services. Based upon the Personal Information you provide us when registering for an account, we will send you a welcoming email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email, telephone or SMS or text message, in accordance with your wishes. We use your information to closely monitor which features of the Services are used most, to allow you to view your trip history, store your credit card information on a secure page, view any promotions we may currently be running, rate trips, and to determine which features we need to focus on improving, including usage patterns and geographic locations to determine where we should offer or focus services, features and/or resources.
We use the information collected from our Mobile Application so that we are able to serve you the correct app version depending on your device type, for troubleshooting and in some cases, marketing purposes. The credit card information you provide in your personal profile at sign-up is not stored by Arro, but is stored and used by our third party credit card processors in order for them to process payment that you owe Third Parties for transportation services received by you.
We use your Internet Protocol (IP) address to help diagnose problems with our computer server, and to administer our web site(s). Your IP address is used to help identify you, but contains no personal information about you. We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our Services are temporarily suspended for maintenance, we might send you an email. Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.
3. WHEN Is INFORMATION disclosed TO THIRD PARTIES?
We may disclose aggregated information which does not disclosed about our users without restriction. In addition, we may disclose personal information that we collect or you provide (i) to the subsidiaries and affiliates of the Company, (ii) to comply with any court order, law or legal process, including to respond to any government or regulatory request, contractors, service providers and other third parties we use to support our business, (iii) if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers or others (this includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction), (iv) to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of the assets of the Company, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by the Company about its users is among the assets transferred, (v) to enforce our rights arising from any contracts entered into between you and us, including without limitation the Terms and Conditions, and for billing and collection, (vi) to third parties to market or sell their products or services to you if you have consented to such disclosures, (v) to fulfill the purpose for which you provide such information (for example, if you give us an e-mail address to use an “e-mail a friend” or similar feature, if available, we will transmit the contents of that e-mail and your e-mail address to the recipients), (vi) for any provider of payment, technology and/or transit services associated with the Services (including, without limitation, TaxiHail Inc., Mobile Knowledge Services Inc. and Creative Mobile Technologies, LLC), (vii) for any other purpose disclosed by us when you provide the information, and/or (viii) with your consent.
(a) When You Consent.
(b) Administrative and Legal Reasons.
We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. Thus, we may access, use, preserve, transfer and disclose your information (including Personal Information), including disclosure to third parties such as government or law enforcement officials or private parties as we reasonably determine is necessary and appropriate to: (i) satisfy any applicable law, regulation, subpoenas, governmental requests or legal process, (ii) protect and/or defend the Terms and Conditions for online and mobile Services or other policies applicable to any online and mobile Services, including investigation of potential violations thereof, (iii) protect the safety, rights, property or security of the Company, our Services or any third party, (iv) protect the safety of the public for any reason, (v) detect, prevent or otherwise address fraud, security or technical issues, and/or (vi) prevent or stop activity we may consider to be, or to pose a risk of being, an illegal, unethical, or legally actionable activity. Further, we may use IP address or other Device Identifiers, to identify users, and may do so in cooperation with third parties such as copyright owners, internet service providers, wireless service providers and/or law enforcement agencies, including disclosing such information to third parties, all in our discretion. Such disclosures may be carried out without notice to you.
(c) Security and Service Provision of Third Parties.
Certain aspects of the Services may be provided to you in association with third parties ("Co-Branded Services") such as sponsors and charities, and may require you to disclose Personal Information to them. Such Co-Branded Services will identify the third party. If you elect to register for products and/or services through the Co-Branded Services, you may be providing your information to both us and the third party. Further, if you sign-in to a Co-Branded Service with a username and password obtained through our Services, your Personal Information may be disclosed to the identified third parties for that Co-Branded Service and will be subject to their posted privacy policies.
(d) Sweepstakes, Contests and Promotions.
We may offer sweepstakes, contests, and other promotions (any, a "Promotion") through the Services that may require registration. By participating in a Promotion, you are agreeing to official rules that govern that Promotion, which may contain specific requirements of you, including, allowing the sponsor of the Promotion to use your name, voice and/or likeness in advertising or marketing associated with the Promotion. If you choose to enter a Promotion, Personal Information may be disclosed to third parties or the public in connection with the administration of such Promotion, including, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion's official rules, such as on a winners list.
(f) Business Transfer.
We may share your information, including your Personal Information and Usage Information with our parent, subsidiaries and affiliates for internal reasons. We also reserve the right to disclose and transfer all such information: (i) to a subsequent owner, co-owner or operator of the Services or applicable database, and/or (ii) in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of our membership interests and/or assets or other corporate change, including, during the course of any due diligence process.
4. WHAT IS ONLINE BEHAVIORAL ADVERTISING AND HOW CAN I OPT-OUT?
Targeted advertising (also known as Behavioral Advertising) uses information collected on an individual's web or mobile browsing behavior such as the pages they have visited or the searches they have made. This information is then used to select which advertisements should be displayed to a particular individual on websites other than our web site(s). For example, if you have shown a preference for nursing while visiting our web site(s), you may be served an advertisement for nursing-related programs when you visit a site other than our web site(s) or otherwise access the Services. The information collected is only linked to an anonymous cookie ID (alphanumeric number); it does not include any information that could be linked back to a particular person, such as their name, address or credit card number. The information used for targeted advertising either comes from us or through third party website publishers.
If you would like to opt out of targeted advertising from us that occurs when visiting our third party advertising publishers, please access the Network Advertising Initiative (NAI) Opt-Out Page at http://www.networkadvertising.org/choices/. Please note that this will opt you out of targeted ads from our Company and any other participating advertisers. If you opt out, you may continue to receive online advertising from us; however, these ads may not be as relevant to you. In order for behavioral advertising opt-outs to work on your Device, your browser must be set to accept cookies. If you delete cookies, buy a new Device, access our Services from a different device, login under a different screen name, or change web browsers, you will need to opt-out again. If your browser has scripting disabled, you do not need to opt out, as online behavioral advertising technology does not work when scripting is disabled. Please check your browser's security settings to validate whether scripting is active or disabled.
Additionally, many network advertising programs allow you to view and manage the interest categories they have compiled from your online browsing activities. These interest categories help determine the types of targeted advertisements you may receive. The NAI Opt-Out Page provides a tool that identifies its member companies that have cookies on your browser and provides links to those companies.
5. WHAT ABOUT INFORMATION I DISCLOSE PUBLICLY?
(a) User Generated Content and Public Information.
(b) Name and Likeness.
We may also publish your name, voice, likeness and other Personal Information that is part of your User Content, and we may use the content, or any portion of the content, for advertising, marketing, publicity and promotional activities. For full terms and conditions regarding User Content you submit to the Services, please review our Terms and Conditions.
6. DOES THIRD PARTY CONTENT AND LINKS TO THIRD PARTY SERVICES APPEAR ON THE SERVICES?
The Services may contain content that is supplied by a third party, and those third parties may collect web site usage information and your Device Identifier when web pages from any online or mobile Services are served to your browser. In addition, when you are using the Services, you may be directed to other sites or applications that are operated and controlled by third parties that we do not control. We are not responsible for the privacy practices employed by any of these third parties. For example, if you click on a banner advertisement, the click may take you away from one of our websites onto a different web site. These other web sites may send their own cookies to you, independently collect data or solicit Personal Information and may or may not have their own published privacy policies. We encourage you to note when you leave our Services and to read the privacy statements of all third party web sites or applications before submitting any Personal Information to third parties.
7. WHAT ABOUT SOCIAL MEDIA FEATURES AND WIDGETS?
8. HOW DO I CHANGE MY INFORMATION AND WHAT IF I CANCEL MY ACCOUNT?
You are responsible for maintaining the accuracy of the information you submit to us, such as your contact information provided as part of account registration. If your Personal Information changes, or if you no longer desire our Services, you may correct, delete inaccuracies, or amend information by making the change on our member information page or by contacting us through firstname.lastname@example.org. We will make good faith efforts to make requested changes in our then active databases as soon as reasonably practicable.
You may also cancel or modify your communications that you have elected to receive from the Services by following the instructions contained within an e-mail or by logging into your user account and changing your communication preferences.
If you wish to cancel your account or request that we no longer use your information to provide you services, contact us through email@example.com. We may retain your Personal Information and Usage Information (including geolocation) for as long as your account with the Services is active and as needed to provide you services. Even after your account is terminated, we may retain your Personal Information and Usage Information (including geolocation, trip history, credit card information and transaction history) as needed to comply with our own or our affiliates’ legal and regulatory obligations, resolve disputes, conclude any activities related to cancellation of an account (such as addressing chargebacks from your credit card companies), investigate or prevent fraud and other inappropriate activity, to enforce our agreements, and for other business reason. After a period of time, your data may be anonymized and aggregated, and then may be held by us as long as necessary for us to provide our Services effectively, but our use of the anonymized data will be solely for analytic purposes.
9. WHAT SHOULD PARENTS KNOW ABOUT CHILDREN?
The Company cares about the safety of children. Because our Services are not directed toward minors, no one under 18 (and certainly no children under 13) are allowed to register with for use the Services. We do not knowingly collect personal information from anyone under the age of 18. If we discover that we have collected personal information from a person under 18, we will delete that information immediately. If you are a parent or guardian of a minor under the age of eighteen (18) and believe he or she has disclosed Personal Information to us, please contact us at firstname.lastname@example.org.
10. WHAT ABOUT SECURITY?
The Personal Information and Usage Information we collect is securely stored within our databases, and we use standard, industry-wide, commercially reasonable security practices such as encryption, firewalls and SSL (Secure Socket Layers) for protecting your information - such as any portions of your credit card number which we retain (we do not ourselves retain your entire credit card information) and geolocation information. However, as effective as encryption technology is, no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that information you supply won't be intercepted while being transmitted to us over the Internet or wireless communication, and any information you transmit to the Company you do at your own risk. We recommend that you not disclose your password to anyone.
11. CHANGES TO PRIVATE POLICY
12. YOUR CALIFORNIA PRIVACY RIGHTS
California Civil Code Section § 1798.83 permits users of our websites that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to email@example.com.
13. WHAT ABOUT CONSENT TO TRANSFER INFORMATION TO THE UNITED STATES?
Arro has databases in different countries, some of which are operated by Arro and some of which are operated by third parties for or on behalf of Arro or its affiliates (collectively, the “Group”). Please be aware that information we collect, including Personal Information, may be transferred to, processed and stored on one of the Group's databases outside your country of domicile, potentially including countries which may not require an adequate level of protection for your Personal Data compared with that provided in your country or in the United States. The data protection laws in the United States may differ from those of the country to which or in which data is transferred to, processed or stored or from those of the country in which you are located. Your Personal Information may be subject to access requests from governments, courts or law enforcement in the United States or in any of the countries described above. By using the Services or providing us with any information, you consent to the transfer, processing and storage of your information in the manner contemplated in this paragraph.
We strive to deliver the highest quality customer support. Please don’t hesitate to reach us, we’d love to hear from you!